Busy marketing isn’t good marketing
Build the brand foundation that makes it actually work
Marketing for Growth uses the Think Do Say™ framework to build the foundation that makes your marketing actually work. You'll define what you believe, align how you operate around it, and market it in a way that earns trust everywhere, not just online.
Marketing for Growth is built on a framework trusted by leading brands and praised by readers, audiences, and teams.
Ron presents powerful, yet simple strategies in an easy-to-follow format that will enable you to create a solid plan to forge ahead as an individual, as a team, and as a business.
Jorge
A clear and wise business perspective from an author who walks his talk. If you're interested in improving and building your brand, applying marketing techniques from one of Canada's most successful creatives or want to model how to tell an effective story for a business purpose, this book might be for you.
Jamie
Tite's powerful construct helped me clarify what's really important, which informs my choices, my actions, and my communication.
Trevor
After reading Ron's book, I am more aware of how I am connecting with people and sharing my work. This book has helped me become more self aware and authentic in my work.
Jane
I absolutely loved THINK, DO, SAY. In fact, the title has become a mantra for me in consulting with executive teams who are so quick to talk up their ideas before putting them into practice. The result is cynicism from the people who are hearing the talk but not seeing the walk.
Liane
Be ready for a ton of marketing and branding brilliance. The information shared within these pages is what the leadership at every big company needs to know. It's what every solo entrepreneur needs to know and what ALL of us need to know and DO (yes, as well as THINK and SAY) if we want the marketplace to notice us, to trust us, AND to desire to do business with us.
Bob
This book is like taking a branding class from a hilarious and very wise instructor who has walked the walk. The author has worked with some of the largest and most successful companies in the world and has that behind-the-scenes, firsthand experience that really helps you understand why some companies have success with their campaigns and some don't.
Al
Ron's take on what we need to think, say and do in this overwhelmed world is perfection.
Neen
The simplicity of the Think. Do. Say. framework is the brilliance of the message. Memorable and applicable to every aspect of business, not just advertising, marketing, and sales. Messaging matters, but only to the degree that the doing and saying align.
Michael
Ron presents powerful, yet simple strategies in an easy-to-follow format that will enable you to create a solid plan to forge ahead as an individual, as a team, and as a business.
Jorge
A clear and wise business perspective from an author who walks his talk. If you're interested in improving and building your brand, applying marketing techniques from one of Canada's most successful creatives or want to model how to tell an effective story for a business purpose, this book might be for you.
Jamie
Tite's powerful construct helped me clarify what's really important, which informs my choices, my actions, and my communication.
Trevor
After reading Ron's book, I am more aware of how I am connecting with people and sharing my work. This book has helped me become more self aware and authentic in my work.
Jane
I absolutely loved THINK, DO, SAY. In fact, the title has become a mantra for me in consulting with executive teams who are so quick to talk up their ideas before putting them into practice. The result is cynicism from the people who are hearing the talk but not seeing the walk.
Liane
Be ready for a ton of marketing and branding brilliance. The information shared within these pages is what the leadership at every big company needs to know. It's what every solo entrepreneur needs to know and what ALL of us need to know and DO (yes, as well as THINK and SAY) if we want the marketplace to notice us, to trust us, AND to desire to do business with us.
Bob
This book is like taking a branding class from a hilarious and very wise instructor who has walked the walk. The author has worked with some of the largest and most successful companies in the world and has that behind-the-scenes, firsthand experience that really helps you understand why some companies have success with their campaigns and some don't.
Al
Ron's take on what we need to think, say and do in this overwhelmed world is perfection.
Neen
The simplicity of the Think. Do. Say. framework is the brilliance of the message. Memorable and applicable to every aspect of business, not just advertising, marketing, and sales. Messaging matters, but only to the degree that the doing and saying align.
Michael
Your marketing isn’t building trust, It’s creating doubt.
When there’s a gap between what your brand promises and what your customers actually experience, no amount of marketing can close it.
Your customers are drowning in promises that all sound the same. So they’ve stopped listening to what companies say and started watching what they actually do. When your promise doesn’t match the client experience, trust breaks down, deals slow down, and growth quietly stalls.
The best marketing doesn’t start with tactics, It starts with alignment.
After 25 years in marketing and leading one of Canada’s top creative agencies, I’ve learned that marketing rarely breaks because of one bad campaign. It breaks because the foundation underneath it is unclear.
Think Do Say™ helps you align what your brand believes, how you prove it, and how your marketing communicates it. When those three things work together, you stop guessing at what to say, stop wasting money on tactics that don’t compound, and start building a brand your team can rally behind and your customers can trust.
That’s what Marketing for Growth is built to fix.
"Marketing For Growth is addictive, motivating, and re-sparked my creativity. The work is just beginning, but now I know exactly where I'm going."
– Josée, Semences des artisans
Build the foundation that makes marketing simpler, clearer & more effective.
By the end of Marketing for Growth, you’ll have the strategy, positioning, and messaging clarity to make better marketing decisions with more confidence.
START BUILDING THE FOUNDATION |
You'll have a clear brand strategyYou'll have a documented strategy that tells you what your brand believes, how it should behave, and what it needs to say. Every decision gets easier because the foundation is there. |
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You'll own your positioningYou'll have a clear, confident way to talk about what makes your brand different that goes beyond credentials, experience, or price. The kind of positioning that makes the right people recognize you as exactly what they need. |
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You'll stop marketing in circlesYou'll know which actions actually drive growth and which ones just keep you busy. Your marketing will have a strategy behind it, so every dollar, every campaign, and every conversation compounds instead of evaporating. |
let's break it down
here's a look at what's inside:
module one
the marketing revolution
Discover why traditional marketing no longer works and how our Think Do Say™ framework helps brands thrive in today's fragmented landscape. You'll see real world transformations, understand the power of purpose driven reinvention, and prepare to apply this strategic approach to your organization.
module two
Understanding The Framework
Learn the complete Think Do Say™ framework from its origins to its full architecture. You'll understand how alignment works both externally and internally, recognize integrity gaps that damage brands, and map the entire process from strategic inputs through core beliefs, aligned actions, and compelling communication. By the end, you'll assess where you need the most help and be ready to dive deep into each component.
module three
defining what you believe
Discover why believing in something more than features and price is essential for differentiation and connection. You'll learn why purpose became critical in modern business, how the shift from shareholder-only to multi-stakeholder responsibility changed everything, and why purpose must strategically link to where you make money. This module sets the foundation for developing a brand belief that actually drives what you sell and how you grow.
module four
metatrends
Learn how to identify and analyze Metatrends, the major cultural shifts that cut across all industries and create opportunities for disruption. You'll explore practical research methods from Google Trends to AI tools to team brainstorming, generate and prioritize your own Metatrends.
module five
defining your Target
Learn how to understand your target as a complete human being in today's complex world. You'll distinguish between primary target and secondary target, explore research methods from proprietary data to AI tools, work through strategic questions to uncover meaningful insights, and distill everything into one clear statement that captures who they truly are.
module six
defining your category
Learn how categories evolve through disruption cycles and why traditional boundaries are disappearing. We'll explore the forces reshaping competitive landscapes, work through strategic questions to analyze your own category, generate and prioritize insights, and identify the biggest opportunity for growth.
module seven
defining your brand
Learn how to uncover the truth about your brand through honest discovery, then use those insights to identify what makes you relevant, different, and where your biggest opportunity lies. Combine everything into one powerful brand belief statement that drives what you sell and how you grow.
module eight
from belief to action
Learn how to translate your brand belief into concrete actions that create better customer and employee experiences. You'll define your Essential Do statement, identify efficiency improvements and concept cars, explore personalization opportunities, solve functional and emotional problems, and map complete customer and employee journeys. You can expect to generate dozens of possibilities to implement over the next three to six months.
module nine
Communicating Your Strategy
Learn why your ideas are adopted through how you communicate them, not just what you believe or do. Discover the Creative Platform framework covering what you say, how you say it, where you say it, when you say it, and why stories matter for building culture and driving action
module ten
Planning to Performance
Discover why races are won in the corners where strategic drivers accelerate rather than wait, and why you must do the same now that you have all the tools, clarity, and confidence to transform your brand and drive real growth.
Built to help you do the work, not just learn it.
You’ll get access to tools & resources that help reinforce the course content
Copies of my best-selling books
Receive Think Do Say and The Purpose of Purpose to reinforce the course and extend your learning
THE brand conviction workbook
A workbook that captures every insight and decision to turns big ideas into a clear, actionable plan
THE Brand Conviction Coach
An AI strategist built on the course material to help you apply what you're learning to your business
Access to 60+ video lessons
Watch step-by-step how to apply the framework to your business, through real examples and our case study
The Think Do Say™ framework
accountability and support
We're here when things get hard and when you need help making it work for your business
THIS course IS FOR YOU IF:
You're serious about growth but tired of marketing that feels disconnected, random, or impossible to measure.
You know your work is great but struggle to communicate your value in a way that earns trust naturally.
You want a clear, proven framework to follow instead of constantly guessing what to do next.
it might not be for you if:
You're looking for quick hacks or shortcuts instead of doing the work to build something that lasts.
You're not willing to put in the thinking required to align your brand from the inside out.
You're happy with how things are going and not looking to change how you market or grow
What took me decades to figure out, you can start applying today.
I’ve spent my career helping brands turn complex marketing problems into clear, practical strategy.
Over the years, I’ve worked with organizations like Google and Microsoft on the strategy behind their campaigns, messaging, and growth. Today, I continue that work as the founder and CSO of Church+State, one of Canada’s top creative agencies.
Over time, that work revealed a pattern: marketing rarely breaks because of one bad campaign. It breaks when the foundation underneath it is unclear.
That’s where the Think Do Say™ framework came from. It was developed as the strategic foundation behind my daily work, giving brands a practical way to connect what they believe, how they behave, and what they say, so every campaign, conversation, and decision has a clear strategy behind it.
Inside Marketing for Growth, you get the same strategy I use with real brands, without the big budget, agency, or decades of trial and error.
Choose the plan that works best for you:
one-time payment:
$599 CAD
- Build a clear brand foundation
- 60+ in-depth video lessons (4.5 hours)
- Implement Think Do Say™
- Stronger positioning and messaging
- Learn a simplified marketing system
- Lifetime access + course updates
30-Day money Back Guarantee. Complete the modules, workbook, and reach out for support. If Marketing for Growth doesn’t deliver, email us within 30 days for a refund.
two payments of:
$300 cad
- Build a clear brand foundation
- 60+ in-depth video lessons (4.5 hours)
- Implement Think Do Say™
- Stronger positioning and messaging
- Learn a simplified marketing system
- Lifetime access + course updates
30-Day money Back Guarantee. Complete the modules, workbook, and reach out for support. If Marketing for Growth doesn’t deliver, email us within 30 days for a refund.
faq's
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Your brand deserves better than guesswork
Build the foundation that makes your marketing actually work
The longer you keep chasing every new tactic, the more expensive and out of touch your marketing becomes.
